East Meets West: Why the World Must Embrace Digital Technology

Beijing, China … Houston, Texas.

These two mega-cities are 6,800 miles – and worlds – apart. Even so, within the span of 10 days, I delivered the same “The Future is in Beta” message to the thousands of participants in user conferences.

For all the differences in the East and the West, we have more things that unite us … such as the need for digital transformation to make our oil and gas procurement, energy creation, shipbuilding, mining, and process plant operations as safe, efficient, and progressive as possible.

As I shared in the eastern and western hemispheres (and will also convey in Mexico City, Alberta, and Milan in the coming weeks), the business world isn’t lacking in technology to make digital transformation a reality. What it’s missing is the embrace and adoption of this expertise.

We cannot fear failure; failure is as much a given as the next sunrise. Digital transformation is a work in progress, as are most of us! You cannot get there without opening yourself up to a bit of trial and error.

The future is as promising as it’s ever been, full of tipping points and thresholds. But it is predicted that within 10 years, one third of today’s businesses won’t exist anymore. Companies willing to innovate and invest can unlock tremendous value and could remain financially strong, regardless of global supply and demand trends.

The industries we support are the most significant on the planet, in terms of GDP, and they continue to grow. Opportunities exist for greenfield and brownfield alike. Capital expenditures are picking up, and how that money is invested will determine a company’s success or failure.

Envision the future you want. And then ask us how to help you get there.

Mattias Stenberg
As Hexagon PPM President, Mattias Stenberg is responsible for the global strategic direction and overall business development of the company. He has an MBA in economics from Linköping University and a degree in computer sciences from Stockholm University, both in Sweden.



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